How NOT to Do a Trade Show ...OR..
How to Not Do A Trade Show
...can't decide which fits better. At the end of the week this booth had two whole business cards in that pitcher and one of them was the AVAYA rep's. This is from the annural HITec (Hospitality Industry Technology) . This year we were in Anaheim.
For heavens sake if you already paid but can't come either hire a spokesmodel or take down everything. An empty booth just reeks of a failing business or lack of organization in the company.
Not that we were a shining star this year.
We had planned a complete booth overhaul this year and had registered for a larger size...but when February rolled around and it was time to sign the work order we were just too wary of the economy to tie up 30k in the redo.
I still think it was a good decision. Business is ahead of where it was last year for us so we are happy but the show was light and I think next year will be a better year to test packing and shipping a new booth. We
will be in Orlando and plan to drive.
Jay made the HiTec website.
Overall the show went ok. Fewer leads but better ones. Next week I'll finally be back to a normal schedule for a while...first time since early spring!
...can't decide which fits better. At the end of the week this booth had two whole business cards in that pitcher and one of them was the AVAYA rep's. This is from the annural HITec (Hospitality Industry Technology) . This year we were in Anaheim.
For heavens sake if you already paid but can't come either hire a spokesmodel or take down everything. An empty booth just reeks of a failing business or lack of organization in the company.
Not that we were a shining star this year.
We had planned a complete booth overhaul this year and had registered for a larger size...but when February rolled around and it was time to sign the work order we were just too wary of the economy to tie up 30k in the redo.
I still think it was a good decision. Business is ahead of where it was last year for us so we are happy but the show was light and I think next year will be a better year to test packing and shipping a new booth. We
will be in Orlando and plan to drive.
Jay made the HiTec website.
Overall the show went ok. Fewer leads but better ones. Next week I'll finally be back to a normal schedule for a while...first time since early spring!
Does this mean I will get to see a bit more of you? I need my frequent dose of that smile to keep me positive. Watching the Tour religiously. Go Highroad.
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